Your Report
What You Get
Every audit delivers a comprehensive, three-pillar report - Link Analysis, Target Universe, and AI Visibility. Here's exactly what's included - no surprises, no hidden upsells.
Link Placement Score Report
Every backlink in your profile scored 0–100 across six weighted factors. You'll see exactly which links are actively contributing to your rankings and which are dead weight.
- Individual score for every backlink - not just domain-level metrics
- Breakdown by topical relevance, placement, authority, anchor text, brand mentions, and technical signals
- Links categorised as 'Counting' or 'Not Helping' with clear thresholds
- Your highest and lowest scoring links identified for action
LinkRisk Assessment
Every linking domain classified into one of five risk bands. Toxic domains are flagged with specific reasons so you know exactly what to disavow.
- Five-tier classification: Good, Low Risk, Neutral, Suspect, Bad
- Cross-referenced against the largest disavow dataset outside of Google
- 40+ spam indicators analysed per domain
- Disavow recommendations for Suspect and Bad domains
Anchor Text Analysis
A complete breakdown of your anchor text distribution compared against natural benchmarks from non-penalised sites.
- Anchors classified: Brand, Partial Match, Exact Match, Generic, Naked URL, Image
- Distribution compared to natural benchmarks
- Over-optimisation warnings flagged
- Recommendations for anchor text diversification
Contextual Relevance Breakdown
For every link, we analyse the surrounding content to measure how relevant it is to your target page - the same way Google evaluates it.
- Semantic similarity scoring between linking and target pages
- Placement analysis: in-content, sidebar, footer, navigation
- Content quality signals of the linking page
- Follow/nofollow and TLD distribution
Target Universe (TUS)
A scored map of the link opportunities you should be pursuing - built from competitor profiles, topical authority signals, and our proprietary database, then deduped to one best target per domain.
- Every realistic link opportunity across your topical landscape
- Built from competitor link profiles, topical authority signals, and our proprietary database
- One best opportunity per domain - no wasted outreach effort
- Grouped into campaign-ready themes (digital PR, resource pages, niche editorial, etc.)
- Each opportunity rated for difficulty, relevance, and likely impact
- Exportable as CSV or a shareable plan
AI Visibility Scorecard
A full audit of how visible you are in Google's AI-driven search and across LLMs - with a prioritised roadmap of fixes you can action.
- AIO score - readiness for Google's AI Overviews
- LLM score - how well ChatGPT, Perplexity, Gemini, and Claude can cite you correctly
- Entity score - knowledge-graph and entity disambiguation strength
- Content Trust score - authorship, source signals, citation patterns, credibility
- Overall score plus a prioritised roadmap (schema, entity work, content trust)
- Re-runnable later to track progress against your baseline
Executive Summary & Recommendations
A clear, jargon-free summary of findings with a prioritised action list your team can execute immediately.
- Key findings summarised for stakeholders
- Prioritised action list - what to fix first for maximum impact
- Shareable report with a unique URL - forward to your team or clients
- Historical comparison available for repeat audits
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Want to get a free report on one of your sites and find out which links are helping and which are not?
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