PR Ideation
Data-Led PR Angles, Scored For Relevancy And Cleared Against Recent Coverage
Opphive's PR Ideation reads your client, locks down what's on-brand, audits what the press has already run, and returns a qualified shortlist of angles - each scored 0-10 for relevancy, costed, and ready for a PR practitioner to sharpen and ship.
Why PR Ideation Exists
Digital PR teams burn hours generating angles, only to find half have been covered in the last 12 months and the other half drift off-brand. The bottleneck isn't creativity - it's relevance and coverage clearance.
PR Ideation closes that gap. Every idea is generated against a defined relevance radius for the client, scored against an audit of recent coverage in the niche, and tagged with cost and complexity. What you get back is a working shortlist, not a brainstorm.
Treat the output as inspiration for discussion, not a ready-to-ship plan. Angles, data sources, headlines and timings should always be validated by a PR practitioner against current news cycles and client sensitivities.
How an Ideation Run Works
Six stages, run end-to-end for every PR Ideation report. Every stage exists to kill weak ideas before they reach you.
1. Brief & Audit
We read the client - positioning, audience, awards, regulatory sensitivities - then audit recent coverage in the niche so every idea has to clear what's already been done.
2. Relevance Radius
Before any ideas are written we lock down what is on-brand and what is off-brand for this client. Every idea is then scored against that radius on a 0-10 relevancy scale.
3. Generate Against the Format Library
Ideas are generated across our format library - localisation, study, trend, counterintuitive, interactive, and more - so the output covers multiple coverage mechanics, not one repeated angle.
4. Kill List
Ideas that have been covered recently, sit outside the relevance radius, or fail the cost cap are killed and shown to you with the reason and the publications that already ran the angle.
5. Cost & Complexity Mix
Every surviving idea is tagged low, medium or high cost. We cap high-cost ideas per run so what you get back is a workable mix, not a wishlist.
6. Qualified Output
The final report lists each qualified idea with relevancy score, format, headlines, execution notes and an audit of recent similar campaigns - ready for a PR practitioner to pressure-test and run.
The Story-Format Library
Every idea is mapped to a format from our tested library. This forces format coverage across the batch - so you don't get back six variants of the same angle.
Your area / localisation
Postcode, city or regional cuts that give journalists a local hook.
Study / survey / new data
Original research, polling or proprietary data sets that create the story.
Demonstrative tease
Profiles, case studies and human angles that put a face to a trend.
Trend-spotting
Forward-looking pieces that name the shift before it's obvious.
Counterintuitive
Stories that challenge the received wisdom in the category.
Interactive tool
Calculators, quizzes and tools that earn coverage and links over time.
What's In a PR Ideation Report
Each report is a single shareable URL with the following sections.
Executive summary
A client read and the strategic frame the campaign should sit inside.
Relevancy distribution
How many ideas landed at each 0-10 relevancy score - so you can see the strength of the batch at a glance.
Cost & complexity mix
The split of low, medium and high-cost ideas with the high-cost cap enforced.
Format coverage
Which story formats from the library got picked, so the batch isn't one-note.
Relevance radius
An explicit list of what's on-brand and off-brand for this client - the guardrails the model worked inside.
Qualified ideas
Each idea with relevancy score, format, why it made the cut, execution notes, possible headlines and audit of similar recent coverage.
Ideas killed during review
Cut concepts with the reason and the publications that already ran the angle - so you can see the thinking, not just the survivors.
Where PR Ideation Fits
PR Ideation pairs naturally with Target Universe - TUS tells you which domains Google already trusts in the niche, PR Ideation gives your team the angles to earn coverage on them. Earned placements then loop into your next audit and get scored by LPS and assessed by LinkRisk. One closed loop, one report.
See PR Ideation on your client
Get a free PR Ideation report - a qualified shortlist of relevance-scored angles your PR team can sharpen and run.
Free Report