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Link Intelligence Consultancy

Not All Backlinks Are Created Equal. Finally Know Which Ones Count.

We audit your entire link profile using proprietary algorithms trained on the largest disavow dataset outside of Google — and deliver a detailed report so you stop guessing and start optimising.

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No Long-Term Contracts

Proprietary Algorithms

Proven Results

Opphive team working on link intelligence

Link Placement Score

0–100 per-link scoring

LinkRisk Rating

Good → Bad risk bands

Built on the largest disavow dataset outside of Google — we go beyond standard metrics and deliver a report telling you exactly which links are helping and which are holding you back.

Proprietary Intelligence

Our Metrics

Two proprietary scoring systems that go beyond domain-level vanity metrics — built on the largest disavow dataset outside of Google.

Link Placement Score

0–100 per link

A per-link quality score that evaluates topical relevance, placement position, anchor text, domain trust, and technical signals. Unlike domain-level metrics, LPS tells you whether each individual link is genuinely contributing to your rankings.

Sample Link Profile Distribution

Excellent Good Average Low Value Not Helping

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LinkRisk

5-tier domain assessment

Every linking domain is assessed against spam patterns, authority signals, link velocity, and known manipulation tactics. Each domain is categorised into one of five risk tiers — so you know exactly which links to keep, watch, or disavow.

Sample Domain Risk Breakdown

Good Low Risk Neutral Suspect Bad

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What You'll Receive

What's in Your Report

Every audit delivers a comprehensive report powered by proprietary algorithms and the largest disavow dataset outside of Google.

Link Placement Score

Every backlink in your profile receives a proprietary 0–100 score combining link value, topical relevance, and brand presence. Your report highlights which links score 70+ and are actively contributing.

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LinkRisk Analysis

Every linking domain is assessed using spam scores, authority, and link patterns. Your report categorises each as Good, Low Risk, Neutral, Suspect, or Bad — with recommended actions.

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Contextual Link Analysis

Our algorithms read the actual content surrounding each link, measuring how relevant it is to your target page — giving you the same perspective Google has.

Detailed Reports Delivered to You

You receive a comprehensive report with visual breakdowns, an executive summary, and a shareable URL — ready to present to stakeholders or your team.

Multi-Source Data Collection

We pull data from Google Search Console, CSV exports, our proprietary link database, or your disavow file. All sources are deduplicated and merged for the most complete picture.

Actionable Insights

Anchor text distribution, placement analysis, follow/nofollow breakdown, TLD distribution, and domain scoring — your report delivers actionable data, not vanity metrics.

Our Process

How It Works

From data collection to delivered report in five clear steps.

Step 1

We Collect Your Data

We pull your backlink data from Google Search Console, CSV exports, or our proprietary link database.

Step 2

Every Link Is Scored

Our algorithms evaluate each backlink for technical SEO value, topical relevance, and brand presence into a single LPS.

Step 3

Domains Are Risk-Assessed

Every linking domain is classified into risk tiers using our disavow dataset. Toxic domains are flagged for action.

Step 4

We Build Your Report

You receive a detailed report showing exactly which links are counting, which are dead weight, and what to do next.

Step 5

We Walk You Through It

We present the findings and give you clear, prioritised recommendations — no guesswork, no jargon.

Why Choose Us

Why Businesses Choose Opphive

Ahrefs and Semrush give you raw data to interpret yourself. We analyse everything and deliver a report telling you exactly what's working.

Capability	Ahrefs / Semrush / Moz	Opphive
Backlink discovery	Yes	Proprietary DB / CSV / GSC
Domain authority metrics	Proprietary (DR/DA)	Domain Rank + Risk bands
Contextual relevance scoring	Not available	Proprietary contextual analysis
Placement analysis	Not available	Content / sidebar / footer / nav
Brand/entity detection	Not available	Brand + product mention scoring
Per-link quality score	Spam score only	LPS (0–100, multi-factor)
"Is this link helping?"	User must interpret	Clear Counting / Not Helping verdict
Delivered reports	DIY PDF exports	Detailed report delivered to you

Who You'll Work With

Meet the Founders

We don't just hand you a dashboard — we analyse your link profile and deliver a detailed report with clear, prioritised recommendations.

Paul Madden

Co-Founder

Paul built Kerboo — winner of two UK Search Awards for Best SEO Software — and has spent 17+ years developing the proprietary algorithms that power every Opphive audit. He personally analyses your link profile and delivers the insights your team needs to act on.

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Andrew Boyd

Co-Founder

A respected voice in SEO for over two decades, Andrew is an accomplished link builder and strategist whose work has been featured in Wired, AOL, the Daily Mail, Yahoo! Finance, and dozens more. He shapes the methodology behind Opphive's scoring models and works directly with clients to translate raw link data into clear, prioritised recommendations.

Connect on LinkedIn

Ready to Audit Your Link Profile?

Want to get a free report on one of your sites and find out which links are helping and which are not?

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