How It Works

We collect your complete backlink data from every available source. No single source has the full picture, so we combine them all on your behalf.

• Google Search Console - we pull your verified link data directly from Google
• Third-party exports - we ingest data from Ahrefs, Semrush, Moz, Majestic, or any tool you already use
• Proprietary link database - our crawler finds links other tools miss
• Disavow file mapping - if you have an existing disavow file, we map it against your profile
• Automatic deduplication - all sources are merged so every link appears once

Our algorithms evaluate each individual backlink and assign a score from 0 to 100 based on six weighted factors. This isn't a domain-level metric - it evaluates the link itself.

• Topical relevance (30%) - how well the linking page's content relates to your target page
• Link placement position (20%) - in-content, sidebar, footer, or navigation placement
• Domain authority & trust (20%) - the linking domain's overall quality and trustworthiness
• Anchor text quality (15%) - natural vs. over-optimised anchor text patterns
• Brand & entity mentions (10%) - whether your brand is mentioned in the surrounding content
• Technical link signals (5%) - follow/nofollow, HTTP status, JavaScript rendering

Every linking domain is classified into one of five risk bands using our proprietary methodology, powered by the largest disavow dataset outside of Google.

• Cross-referenced against hundreds of thousands of disavow entries from real sites
• 40+ spam indicators analysed including link velocity, content quality, and network topology
• Domains classified as: Good, Low Risk, Neutral, Suspect, or Bad
• Suspect and Bad domains are flagged with specific reasons for the classification
• Historical penalty data integrated from our dataset

We analyse the link profiles of your top competitors and the wider topical landscape to surface the realistic, valuable link opportunities you're missing. Every opportunity is scored, deduped to one best target per domain, and grouped into a campaign-ready plan.

• Competitor link profile analysis - what's powering the sites outranking you
• Topical landscape mapping - where your category actually earns links
• Proprietary database overlay - opportunities other tools miss
• Opportunity scoring across difficulty, relevance, and likely impact
• One best target per domain - no duplicate outreach effort
• Grouped into campaign themes (digital PR, resource pages, niche editorial)

We run a complete AI Visibility audit covering four dimensions: AIO score (readiness for AI Overviews), LLM score (citability by ChatGPT / Perplexity / Gemini / Claude), Entity score (how clearly you exist as a recognised entity), and Content Trust score (authorship, source signals, credibility). You get an overall score and a prioritised fix list.

• AIO score - readiness for Google's AI Overviews
• LLM score - citability across ChatGPT, Perplexity, Gemini, and Claude
• Entity score - knowledge-graph and entity disambiguation strength
• Content Trust score - authorship, source signals, citation patterns
• Schema readiness audit with specific markup recommendations
• Prioritised fix list - what to ship first for the biggest gain

We compile everything into a detailed three-pillar report - Link Analysis, Target Universe, and AI Visibility - showing exactly how your offpage signals break down and what to action next.

• Links categorised as 'Counting' or 'Not Helping' based on LPS thresholds
• TUS opportunities ranked and grouped into campaign themes
• AI Visibility scorecard with prioritised fix list
• Anchor text distribution, follow/nofollow, TLD, and placement analysis
• Domain-level aggregation - your best and worst linking domains at a glance
• Executive summary suitable for stakeholders

We deliver the report and present the findings to you directly, with clear, prioritised recommendations you can act on immediately.

• Personal walkthrough of the report with one of our founders
• Prioritised action list - what to fix first for maximum impact across all three pillars
• Disavow recommendations for toxic domains
• Outreach groupings for your TUS opportunities
• Shareable report with a unique URL - forward it to your team or stakeholders