What You Get

Every audit delivers a comprehensive, actionable report. Here's exactly what's included — no surprises, no hidden upsells.

Link Placement Score Report

Every backlink in your profile scored 0–100 across six weighted factors. You'll see exactly which links are actively contributing to your rankings and which are dead weight.

Individual score for every backlink — not just domain-level metrics
Breakdown by topical relevance, placement, authority, anchor text, brand mentions, and technical signals
Links categorised as 'Counting' or 'Not Helping' with clear thresholds
Your highest and lowest scoring links identified for action

LinkRisk Assessment

Every linking domain classified into one of five risk bands. Toxic domains are flagged with specific reasons so you know exactly what to disavow.

Five-tier classification: Good, Low Risk, Neutral, Suspect, Bad
Cross-referenced against the largest disavow dataset outside of Google
40+ spam indicators analysed per domain
Disavow recommendations for Suspect and Bad domains

Anchor Text Analysis

A complete breakdown of your anchor text distribution compared against natural benchmarks from non-penalised sites.

Anchors classified: Brand, Partial Match, Exact Match, Generic, Naked URL, Image
Distribution compared to natural benchmarks
Over-optimisation warnings flagged
Recommendations for anchor text diversification

Contextual Relevance Breakdown

For every link, we analyse the surrounding content to measure how relevant it is to your target page — the same way Google evaluates it.

Semantic similarity scoring between linking and target pages
Placement analysis: in-content, sidebar, footer, navigation
Content quality signals of the linking page
Follow/nofollow and TLD distribution

Executive Summary & Recommendations

A clear, jargon-free summary of findings with a prioritised action list your team can execute immediately.

Key findings summarised for stakeholders
Prioritised action list — what to fix first for maximum impact
Shareable report with a unique URL — forward to your team or clients
Historical comparison available for repeat audits

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