How It Works

We collect your complete backlink data from every available source. No single source has the full picture, so we combine them all on your behalf.

• Google Search Console — we pull your verified link data directly from Google
• Third-party exports — we ingest data from Ahrefs, Semrush, Moz, Majestic, or any tool you already use
• Proprietary link database — our crawler finds links other tools miss
• Disavow file mapping — if you have an existing disavow file, we map it against your profile
• Automatic deduplication — all sources are merged so every link appears once

Our algorithms evaluate each individual backlink and assign a score from 0 to 100 based on six weighted factors. This isn't a domain-level metric — it evaluates the link itself.

• Topical relevance (30%) — how well the linking page's content relates to your target page
• Link placement position (20%) — in-content, sidebar, footer, or navigation placement
• Domain authority & trust (20%) — the linking domain's overall quality and trustworthiness
• Anchor text quality (15%) — natural vs. over-optimised anchor text patterns
• Brand & entity mentions (10%) — whether your brand is mentioned in the surrounding content
• Technical link signals (5%) — follow/nofollow, HTTP status, JavaScript rendering

Learn more about LPS →

Every linking domain is classified into one of five risk bands using our proprietary methodology, powered by the largest disavow dataset outside of Google.

• Cross-referenced against hundreds of thousands of disavow entries from real sites
• 40+ spam indicators analysed including link velocity, content quality, and network topology
• Domains classified as: Good, Low Risk, Neutral, Suspect, or Bad
• Suspect and Bad domains are flagged with specific reasons for the classification
• Historical penalty data integrated from our dataset

Learn more about LinkRisk →

We compile everything into a detailed report that shows exactly how your link profile breaks down — which links are driving rankings and which are dead weight.

• Links categorised as 'Counting' or 'Not Helping' based on LPS thresholds
• Anchor text distribution analysis with natural benchmark comparison
• Follow/nofollow breakdown and trend tracking
• TLD distribution showing geographic and domain-type spread
• Domain-level aggregation — your best and worst linking domains at a glance
• Placement analysis — breakdown of in-content vs. sidebar vs. footer links

We deliver the report and present the findings to you directly, with clear, prioritised recommendations you can act on immediately.

• Personal walkthrough of the report with one of our founders
• Prioritised action list — what to fix first for maximum impact
• Disavow recommendations for toxic domains
• Opportunities to replicate your highest-performing link types
• Shareable report with a unique URL — forward it to your team or stakeholders